The brief: Zilla & Brook worked with the Australian Institute of Architects for the first time in 2024 to promote the Victorian Architecture Awards. This campaign included promoting both the announcement of the shortlist, as well as the winners. 

The prestigious Victorian Architecture Medal was awarded to Public Realm Lab, recognising its exceptional contribution to the built environment. Public Realm Lab won three awards for the Powerhouse Place project in Mildura – the Victorian Architecture Medal. As the most awarded project of the year, Powerhouse Place demonstrates a commitment to collaborative design, sustainability, and community.

A total of 15 Named Awards, 24 Architecture Awards, and 22 Commendations were presented following rigorous assessments by independent juries, celebrating 228 projects that demonstrate a commitment to environmental, economic, and social sustainability.

The winners were announced on 7 June showcasing outstanding contributions to architectural design across Melbourne and regional Victoria. Recognising excellence in collaboration, sustainability, and innovation, this year's awards highlighted the transformative power of architecture in shaping our communities. 

The publicity campaign for this project achieved a PR value of over $18M, reaching an audience of over 5M.