The brief: With an increasing interest in cultural travel, regional art galleries such as the Art Gallery of Ballarat are looking to capture a segment of this market of art lovers and the art curious. The gallery engaged Zilla & Brook in late 2022 to expand the audience reach and awareness of the gallery and the feature exhibitions for 2023, and now into 2024. The publicity program has included most recently Nan Goldin: The Ballad of Sexual Dependency and Scotty So: Queen of Begonias & Hai Kot Tou.

Coming up in 2024 is Lost in Palm Springs, curated by Dr. Greer Honeywill and Metal to Mediaeval.

Previous exhibitions include: Significant Others, Pre-Raphaelites from Ashmolean Museum, Beating Around the Bush, Platon and Andy Warhol at the Ballarat International Foto Biennale.

Local artists include Tamara Bekier, Susan Nethercote, Karenne Ann and Heather Horrocks, Ian Kemp and Tammy Gilson.

Founded in 1884, the Art Gallery of Ballarat is the oldest, largest, and most significant art collection in regional Australia. The Gallery brings in over 200,000 visitors annually and is a major part of Ballarat’s visitor economy as well as a focus for visual arts in the Ballarat region. A recognised leader in regional arts, the Gallery is known for mounting high-profile, high-quality exhibitions that contribute to national conversations and debates about culture and identity.