MELBOURNE FRINGE FESTIVAL 

Zilla & Brook has managed the publicity for Melbourne Fringe Festival since 2014, helping to showcase thousands of diverse events and boundary-pushing artists. This year, Fringe challenged Melburnians to Turn Towards the Heat.

At the centre of the program was the landmark 10th season of Deadly Fringe, the festival’s First Nations program. It was marked by Dhandha/Campfire, the festival’s Civic Commission by Joel Bray Dance, which embraced light, sound, sculpture and performance as a way of bringing people together for gathering, ceremony and shared experience.

For the first time, Melbourne Fringe also held an encore season in Ballarat, featuring regional-exclusive events alongside a selection of popular shows from the 2026 Melbourne season.

Melbourne Fringe is Victoria’s largest multi-arts festival, inviting audiences to discover the unexpected, the bold and the ambitious right across the city. Its curated program of large-scale public events and risk-taking art sits alongside an open access program, and together they have made it a celebration of diversity and a launching pad for talent from across the country.

The festival presented over 450 events from 29 September to 18 October, and the campaign achieved a PR value of over $19 million and an audience reach of more than 28 million.