DRAG ROAST 

Produced by ITDEvents, Drag Roast toured nationally in July 2026. A global all-star cast and Australia’s fiercest drag performers sharpened their tongues and stepped into the spotlight for a high-energy live spectacle blending drag, stand-up comedy, lip sync performances and outrageous celebrity roast culture into one gloriously unfiltered night out.

Hosted by Australia’s own queer cabaret icon Reuben Kaye, the lineup featured local icons Art Simone and Kween Kong, alongside US darlings Darlene Mitchell, Raja, Jane Don’t, Nicole Paige Brooks, Thorgy Thor and Willam.

For this campaign, Zilla & Brook worked with media across Australia to publicise the performances in Brisbane, Sydney, Newcastle, Hobart, Melbourne, Adelaide and Perth. Coverage highlights included features in The Age and the Sydney Morning Herald’s Spectrum, Kween Kong on ABC TV News Breakfast, interviews on ABC radio in every capital city, NOVA, and a cover spread in the Star Observer, along with more than 90 media hits in total. It was a fierce, fun campaign, and the beginning of our relationship with ITDEvents. More to come!

And there is more to come. In 2027, Zilla & Brook will take on the campaign for ITDEvents’ next national tour, RuPaul’s Drag Race LIPSYNC LIVE! The show features the greatest lipsync performers in Drag Race herstory, including eight of the franchise’s fiercest lipsync assassins, plus a mystery guest still to be revealed. It heads to Melbourne, Adelaide, Albury, Hobart, Sydney and Brisbane from 12 to 21 March 2027.