MEDIA RELATIONS

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Liaising and fostering valuable relationships with local, national and international media spanning lifestyle, culture, food and beverage, the arts, travel, trade and business across all media platforms.

 

SOCIAL MEDIA STRATEGY

icon3Can you not afford not to be involved in social media? Social media marketing is the new customer service. Zilla & Brook offers new media relations, blogging and social media marketing strategies that will highlight the right audience for each business and reveal the best way to reach this audience with effective communications and targeted methods of engagement.Read More

 

CONTENT CREATION

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Creating content that conveys vital messages for businesses; copywriting for print and digital media, marketing collateral, press releases and social media.

 

STRATEGIC CROSS PROMOTIONS

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Developing connectivity that joins businesses together. Facilitating the strategic alignment of our clients with major national and local events/festivals, fostering creative collaborations that make for meaningful engagement between brands.

 

 CONCEPT DEVELOPMENT

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Designing and developing content for integrated marketing campaigns that bring products, services and experiences alive to consumers. Zilla & Brook developed the Bonsoy/Metlink Melbourne advertising campaign that aligned Bonsoy with the cafes who stock it, connecting Bonsoy lovers to stocker café destinations.

 

PRODUCT AND VENUE LAUNCHES

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VIP and Guest list development and management, including media from print and online to bloggers, VIPs, Executive Assistants from Melbourne’s biggest companies and Concierge from Melbourne’s top hotels.